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Rap Genius And The Problem With The Venture Capital Fueled Growth Hack

As my colleague Tim Worstall explains in his post this morning, its terribly dangerous to base an entire business on someone elses platform. Google has been driving the traffic to the various pop music lyrics sites for years, but any day now it could choose to display the lyrics directly against search queries as it does now with all kinds of things from airline flights to currency conversions. Surely this kind of commodity business is not what the Yale-educated founders of RapGenius had http://tytbook.com/blog/84110/core-aspects-for-kim-kardashian-sex-what-039-s-required/ in mind when they started out four years ago. Venture capital and growth hacking go hand in hand. Once you have the money you also have the runway within which to spend it. This is where the hacking comes in. If you cant deliver out-size growth commensurate with your VC valuation, more extreme measures are necessary. That RapGenius got nabbed by soliciting bloggers to place steroidal SEO links relating to the Kim Kardashian new Justin Bieber album add to the injury. Bieber does not exactly possess street cred in rap circles and meanwhile, yesterday, he announced his retirement in an obvious play for boosting his own visibility relative to his new (and ostensibly last) album.
Full story: http://www.forbes.com/sites/anthonykosner/2013/12/26/rap-genius-and-the-problem-with-the-venture-capital-fueled-growth-hack/

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